Released on: September 5, 2007, 10:03 pm

Press Release Author: Purplex Pty Ltd

Industry: Advertising

Press Release Summary: In response to Publisher demand, AdToll has introduced a new
feature which allows Publishers to set their own Default Ads in replacement of the
AdToll network ads.

Press Release Body: Launched in June 2007, AdToll is fast proving it self to be one
of the most reliable and trustworthy Ad Management services online.

AdToll are also delivering on their promise to provide the functionality and tools
Publishers (and Advertisers) need to effectively reach their goals.

In response to Publisher demand, a new feature has just been released which allows
Publishers to set their own Default Ads in replacement of the AdToll network ads.

This gives Publishers the ability to take control of their ad space. Typical uses of
the Default Ad would be to slot in ads from another ad network like Adsense or
AuctionAds. The Publisher can even weight their Default Ad against the AdToll
network ads to give them even more control and flexibility.

The advantage of the Default Ad is Publishers can use AdToll to sell ads on their
site via Sponsored Ads and are no longer restricted to being provided AdToll network
ads as fillers, which some Publishers do not desire. AdToll already has Publishers
using the Default Ad at 100% weight which means they will not be served AdToll
network ads at all.

For more information on the new Default Ad feature or AdToll please visit the web
site at http://www.adtoll.com


Web Site: http://www.adtoll.com

Contact Details: For Additional Information, Contact
Contact Name: Dan Rucci
Company Name: Purplex Pty Ltd
Telephone Number +61 40 360 8056
Email Address: info@adtoll.com